Provocation 1: The exterior - brand

What is a brandspace?


Try to familiarize yourself with the term. As a first step, find an international recognized brand example & product example which illustrates best for yourself this term.

Assigments:
1. Give an example of a typical international brand predominantly from the fashion sector. You are required to explain in a written concise statement, what the term means in todays competitive markets referring to the brand you choose. Why do large companies need to refer to this strategy and how? What means identity for fashion and product design firms? (max. 2000 characters - no spaces, Arial)
2.You are required to give a project report of a building of your choice situated in NYC, which refers to the term brandspace as stated in your description above via its design, in particular exterior facade design and its interior space layout, and exemplifies it. (drawings, images, etc..in printed format)

3.Illustrate further the term brand via a product design of your choice. Research two existing mass produced design objects from the mid -20 th century to today. Furniture perfume fashion objects…What is literal, phenomenal and conceptual expressed in the form.

You will give a class presentation on monday the 14th to move forward the class research on the studio topic-brandspaces
The collected information is to be printed (format: A3, 11x17”) for pinup
And to be made available for the class on the webserver.

Reading: Harvard Shopping guide; Prada part I; Powershop;